Hollywood is preparing to re-release some past hits, including Star Wars and The Lord of the Rings trilogy, in 3-D following the record-breaking success of Avatar. Studio executives are drawing up schedules of popular films that will be “retro-fitted” with 3-D technology after the science fiction blockbuster, directed by James Cameron, last week became the second highest grossing movie of all time.
A 3-D version of Avatar has driven ticket sales to more than $1.14 billion (£700m) in just three weeks; only Titanic, Cameron’s 1997 epic, has made more money at the box office. Rival studios had been waiting to see if Avatar took the 3-D experience — albeit using special glasses — beyond the popularity of animated tales such Monsters vs Aliens. More..