Much of the success for the Lord of the Rings trailer campaigns can be attributed to the great musical cues used in each trailer.

The first Web-only preview for ‘Fellowship of the Ring’, assembled by The Cimarron Group and downloaded more than a million times the first day it appeared on, boasted a Middle-earth-shattering cue fashioned after Karl Orff’s ‘Carmina Burana’, a piece called “Gothic Power” by Christopher Field. (The same music was used in the final theatrical trailer and various tv spots).

‘The Two Towers’ trailer then used another original reorchestration, this time by Dan Nielsen based on Clint Mansell’s “Requiem for a Dream” score.