On Wednesday October 9 the Kansas City Star (Kansas City, Missouri/Kansas) contains an article about upcoming Lord of the Rings tie-in AMC theater giftcards.

“…AMC spokesman Rick King said that to the best of his knowledge AMC is the first movie exhibition company to sell gift cards at off-site locations. Though AMC’s initial retail outlets are grocery stores, King said the company is working on deals with other types of retailers…Initially, AMC gift cards have the same design, but beginning in November, 500,000 cards featuring art from “The Lord of the Rings: The Two Towers,” will be available at AMC theaters.”