HOLLYWOOD — Former New Line Cinema PR chief Steve Elzer has joined Columbia TriStar Motion Picture Group as a senior veepee of media relations.

Elzer will serve as chief liaison between Col’s senior management and journos from national consumer and industry trade press. In addition, he will work with publicity supervisors from each of the studio’s PR divisions to assist with the implementation of long-term communications strategies.

The move was expected (Daily Variety, Jan. 11); he will report directly to Geoffrey Ammer, prexy of marketing for the group, who announced the move on Thursday.

Ammer praised Elzer as someone who has “decisively earned the respect of journalists, filmmakers and peers, who have counted on his industry expertise, skill and leadership over the years.”

Elzer will begin immediately working on such Col films as “The Panic Room,” “Spider-Man,” “Men in Black II” and the sequel to “Stuart Little” as well as Revolution Studios’ actioner “XXX.”

For the past eight years, Elzer was the lead spokesman for New Line, where he also served as a senior veepee of corporate communications for the mini-major. Elzer helped run publicity on more than 100 films, including “The Lord of the Rings,” the “Austin Powers” franchise, laffers like “The Mask” and dramas like “Boogie Nights.”

He joined New Line in 1994 as a staff writer and later that year was promoted to director of corporate communications. He was elevated to veepee of the division in 1996.

Elzer began his publicity career at the Fox Broadcasting Co. in 1989.