Brandon Gray

‘The Lord of the Rings’ fell 47% to $9.7 million in its second day of release, elevating its total to $27.9 million.

Though the drop may seem precipitous, keep in mind that ‘Star Wars: Episode I – The Phantom Menace’ dove 57% from its Wednesday bow to $12.3 million, yet went on to do $64.8 million for the following three-day weekend. Should ‘Rings’ follow a similar line, its looking at over $60 million for the five-day Christmas weekend, lifting its total to around $90 million.

Another fantasy film with a devoted fanbase (albeit only a fraction of ‘Rings’ and ‘Star Wars’), ‘Final Fantasy: The Spirits Within’ opened on a Wednesday last July to $5 million and tumbled 48% to $2.6 million on its second day en route to an $11.4 million weekend. Worst case scenario, ‘Rings’ follows that pattern and delivers over $50 million for the five-day weekend. More]