Lord of the Rings The Fellowship of the Ring promotion drives record traffic on Burger King website
Miami, 12/10/01

Burger King Corporation today reported that during the past 14 days of operation of its Lord of the Rings The Fellowship of the Ring related interactive website, 4.5 million hits were recorded on its site, http://www.LOTR.bk.com . Although system upgrades were installed several weeks ago, some users did experience lock out from the site due to heavy traffic.

Average user time on the site was 6 minutes, with the greatest interest on the Sweepstakes portion of the site. Other popular features include BigKids, Restaurant Locator and Nutrition. To date, more than 178,000 individual entries have been received for the on-line sweepstakes, which offers one lucky winner a trip toNew York for a screening of Lord of the Rings The Fellowship of the Ring.

“Lord of the Rings related websites are some of the most highly visited sites on the internet,” said Hal Rossiter, senior director of USA interactive marketing for Burger King Corporation. “Since these enthusiasts are some of the most internet savvy users out there, offering an exciting, interactive website was a natural extension of our Lord of the Rings promotion.”