A summary of an article called “Hollywood Hype has not effect” from the same journo in “The Australian”. It talks about Planet of the Apes and so on and how Hollywood Hype is no longer as effective as it used to be. This is one section in the article that I have summarised.
A survey conducted by distributors in Australia shows that more than 60% of Australians, whilst having heard of Lord of the Rings, do not know what it is about, do not know that it is a trilogy and do not regard it as a must see film.
The only good news to this is that 57% said Harry Potter is not a must see as well and that Star Wars has a whopping 80% opinion that it is not a must see.
The distributors remain confident however that a media campaign being hyped up by the companies producing each film will change these opinions.
Lord of the Rings still remains the film attracting the highest number of inquiries with regards to dates, trailers etc in the distributors history.