New Zealand film The Price of Milk has won the top prize at the Puchon International Fantastic Film Festival, held in Korea.

The film, directed by Harry Sinclair (Isildur) and starring Danielle Cormack and Karl Urban (Eomer), was voted best film by a four-member jury at the end of the nine-day event, which presented 140 films from 35 countries to an estimated 40,000 festival-goers. [More]

SnakeEyes mailed us to say that Decipher have posted a picture of their staff and Elijah Wood in front of the Decipher Booth from Comic-Con last week. If you want to read up on Quickbeam & Tookish reflection of the convention, click here. For the picture, click here.

I found a fascinating little editorial in the Irish Independant newspaper on the importance of website promotion for Hollywood movies, and edited out the pieces that don’t relate to Lord of the Rings. [More]

From the Silver Screen to a monitor near you
Irish Independent, Monday, 30 July, 2001

“Anyone over the age of 15 will remember the excitement of going to the cinema and getting a glimpse of the movies that were opening in the coming weeks. Those two-minute trailers were the film studios big chance to entice you back to the cinema, and they usually managed to achieve this by showing the best two minutes of a movie.

Today, the marketing executives in Hollywood are no longer relying solely on those precious minutes when people were distracted by their popcorn or the people talking in the next aisle. They have, very successfully, harnessed the Internet – not only to promote movies that are launching next month but to get fans fanatical about movies that haven’t even begun shooting.”

“The Lord of the Rings doesn’t open in cinemas until the end of the year but already it’s estimated over six million Tolkien fans downloaded a trailer of the movie within a week of it going live last year – 1.7 million within the first 24 hours. Hundreds of unofficial sites are also doing their bit to promote the movie.”

The Lord of the Rings
www.lordoftherings.net
You’ll certainly need a bit of time to find your way around the site, simply because there is so much going on. Newcomers to the whole Middle-Earth phenomenon might just be a little confused – to say the least. But if you feel left out that you’re not one of the millions who scrambled to download the trailer, pop along and get a feel for what is undoubtedly the only movie people will be talking about over the coming months – apart from Harry Potter, of course.”

From: Scar

Dunno if this is news or not, but I have it on good authority that New Line execs have seen a 3.5 hour director’s cut of Fellowship. [More]

From: Scar

Dunno if this is news or not, but I have it on good authority that New Line execs have seen a 3.5 hour director’s cut of Fellowship. Word is that it’s being pared down to 3 hours. I was only expecting 2.5, so that’s good news as far as I’m concerned.

My source says that an exec was enthusiastic about the movie. He has apparently read the books and approves of what PJ has done. He specifically mentioned the scenery, the acting, and the effects as being magnificent.