In today’s “Dagens Industri” (the Daily Industry), Sweden’s leading business paper, the columnist Jan Gradwall writes about the coming impact of LOTR.
“The Lord of the Rings&rsquo, which is now becoming a movie, will without a doubt be the biggest media event of the year. No other contemporary cultural event will influence the time we live in to such a degree. All corporations who depends on trends, from Ericsson to H&M, will be effected by the waves from “The Lord of the Rings.”
Then he mentions the internet buzz, increasing book sales, the movie budget and other popular subjects. Ha also states that this is not a passing phenomena like over hyped movies like “Pearl Harbour” (“-Who cares a month after the premiere?”), but something that will be around for a long time to come.
Thanks to Tomten
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“In today’s “Dagens Industri” (the Daily Industry), Sweden leading business paper, the columnist Jan Gradwall writes about the coming impact of LOTR.
“‘The Lord of the Rings’, which is now becoming a movie, will without a doubt be the biggest media event of the year. No other contemporary cultural event will influence the time we live in to such a degree. All corporations who depends on trends, from Ericsson to H&M, will be effected by the waves from ‘The Lord of the Rings’.”
Then he mentions the internet buzz, increasing book sales, the movie budget and other popular subjects. Ha also states that this is not a passing phenomena like over hyped movies like “Pearl Harbour” (“-Who cares a month after the premiere?”), but something that will be around for a long time to come.”
Thanks Tomten for sending that one in.
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SAN DIEGO — First-time attendees at the San Diego Comic-Con International-the world’s largest gathering of comics, science-fiction and fantasy buffs-could be excused for wondering on which planet they had just landed. [More]
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The email is starting to pile up, so jump on this bandwagon and send me your Tolkienisms! Got one found in Microsoft’s Visual Basic Help… [More]
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Hullo TORNados!
Got three more in the box this morning. Here we go:
i heard a radio commercial yesterday promoting a boxing match (can’t remember who was fighting) that said “the real Lord of the Ring”. we’ll be deluged soon with all kind of Tolkeinisms. JM
I have several small children who regularly watch the program “Arthur” on PBS. On one episode, it is deemed ‘cool’ to have a toy called a “Woogle” or
“Poogle” or something like that. Anyhow, Buster Baxter names his “Bilbo”. No other reference is made to Tolkien; this is just a little Tolkienism. Longbottom
This is straight out of Microsoft’s Visual Basic Help regarding Collections: (Yummy, spiffy, nerdy programmer stuff)
What Has It Got In Its Pocketses? Croda
An aside… I’ve been told that in much MS programing there are Tolkienisms built right in, using names like Gandalf and Legolas. How cool is that?!
More to follow…
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A warning for those about to read The Lord of the Rings. As the December release of the film version of The Fellowship of the Ring approaches, a full-fledged J.R.R. Tolkien literary revival is in the works. Numerous British polls have crowned Tolkien “Author of the Century.” [More]
Thanks to Idril for the tip!
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