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Merchandising for Kids

January 25, 2001 at 7:50 pm by xoanon  - 

From: StocDred
I found a LOTR article that you might not have access to… it’s in a great monthly magazine called Kidscreen. Kidscreen focuses on “reaching children through entertainment,” and always features articles/news about kids broadcasting, software, movies, toys, properties and other products. It’s not available at newstands; I get the magazine because I work for a FOX TV affiliate. In the January 2001 issue, they have a multi-page article about the upcoming merchandising for the LOTR movies (and Star Wars, incidentally). Although there isn’t a great deal of specifics, here’s some tidbits I pulled out:- nice list of signed licensees; some of which I knew about, some I didn’t (Toy Biz, EA, Topps, Decipher, Playmates, Applause)- the three films will all be PG-13, but much of the merchandise is aimed at kids 7 and up- DVD/video release will be 6 months after the movie opens- action figures could be in stores as early as July; most merch will be out a month before movie opensI’ve attached scans of the complete article so you can see for yourself.

Posted in Merchandise, Old Special Reports on January 25, 2001 by

The Floor Plan from WETA Workshop

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