YouthStream Media Networks and New Line Cinema Sign Multi-Picture Deal to Promote the Hottest Releases on Campuses Across the Country
New Line Commits 10 Films for Advance Screenings at YouthStream’s On-Campus Network Event Theaters
Sept. 11, 2000– YouthStream Media Networks an integrated media and marketing services company targeting teens and young adults, today announces a partnership with New Line Cinema in which YouthStream’s Network Event Theater division (NET) will premiere 10 future New Line releases on college campuses across the country.
Utilizing its theater network on nearly 80 campuses,including many of the largest colleges and universities in the country, YouthStream will advance screen ten New Line releases over an 18-month period. New Line’s slate of upcoming films includes Adam Sandler’s Little Nicky, Thirteen Days, starring Kevin Costner, and the highly-anticipated The Lord of the Rings.
In addition to screening its films on campuses, New Line will promote the films to students using YouthStream’s integrated on-campus media properties, which include the country’s leading college newspaper advertising service, the country’s leading campus postering service, and the largest network of on-campus wallboards. YouthStream will also provide New Line with online advertising and promotion on sixdegrees and Teen.com, YouthStream’s online communities.