Middle-earth’s Diner is back! Denny’s new Hobbit menu is available in their restaurants from today. Judging by all the preparation and hard work Denny’s have been putting in over the past months, and to which we at TheOneRing.net have been privy, this should be a fun and tempting menu! In their official press release, Denny’s say:
“The quest for Middle-earth inspired adventure begins today at Denny’s, as America’s Diner celebrates the long-awaited release of The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by The Hobbit films, and a bounty of exclusive movie content available only in-restaurant …
“We’re thrilled to bring the taste of Middle-earth back to America’s Diner,” said John Dillon, vice president of marketing for Denny’s. “Last year’s menu attracted both Denny’s guests and fans alike with a combination of movie-inspired elements and traditional holiday flavors. This year we’re elevating the experience with the introduction of adventurous new flavors, exciting exclusive content and once-in-a-lifetime prizes, taking our guests on a truly authentic dining journey.”
The epic adventure doesn’t stop there; an augmented reality interactive placemat features movie images and concept art, an exclusive behind-the-scenes film content piece and a sneak peek at the making of Denny’s movie-themed TV spot. Ensuring this adventure would be authentic to true fans, The Hobbit: The Desolation of Smaug Advisory Board, an exclusive group of influential The Hobbit movies-oriented media outlets [including TORn], curated by Denny’s, weighed in on select movie-inspired elements, including the development of menu names and selection of the top five entries from “The Search for Middle-earth’s Greatest Fan” video contest. One grand prize winner will be selected by Academy Award®-winning filmmaker Peter Jackson to receive a trip for two to attend the film’s world premiere screening. Four runner-ups will receive free Denny’s Grand Slam®’s for one full year.”
The new menu includes favourites from last year’s Hobbit goodies, such as the ‘Build Your Own Hobbit Slam’, but which this time includes Honey Cake French Toast, Sweet Potato Pecan Pancakes and a Hearty Breakfast Sandwich. There’s a spicy new ‘Smaug’s Fire Burger’, and this writer for one is happy to see that ‘Radagast’s Red Velvet Pancake Puppies’ are back on the menu; sinfully delicious!
Even as we speak, TORn staffers are busy looking at Denny’s top ten choices from the submitted videos in the contest to find Middle-earth’s greatest fan! As part of the Advisory Board, our top five choices from these ten will be sent along to Peter Jackson, for him to make his choice! We’ll also be bringing fans more chances to win Denny’s exclusive The Hobbit: The Desolation of Smaug golden coins. Meanwhile, there’s more fun to be found on Denny’s website and social channels, which contain a variety of film-inspired games, activities and a series of “Elvish Made Easy” posts! You can take a look at a couple of these language primers – made with expert advice! – here and here. Get ready to order your pancakes in Elvish – or just go with the Dwarven manner and dispense with formalities, as you tuck in to a hearty feast!