LOS ANGELES, Feb. 12 /PRNewswire/ — Veteran interactive marketing and integrated promotions executive Gordon Paddison today announced the launch of his new global marketing firm Stradella Road, which will provide entertainment, and corporate clients a wide range of innovative marketing solutions targeting consumers and communities of influencers worldwide. Stradella Road has signed a multi-year pact with Peter Jackson’s Wingnut Films for digital brand strategy on all Wingnut entertainment products. Outreach on behalf of Wingnut titles will maximize the social dialogue while creating innovative new media opportunities to incubate licensing, merchandising and digital extensions from early awareness campaigns through ancillary windows. The unique relationship was structured by Paddison with Jackson’s manager Ken Kamins. “This partnership is based on mutual respect,” states Jackson. “Gordon’s stewardship of the online social dialogue and new media campaign for The Lord of the Rings trilogy was very impressive and contributed to the movie’s eventual success. He has the utmost respect for our fans and I’m looking forward to continuing that relationship on our future projects.” More…
Peter Jackson’s Wingnut Films Signs Multi-Year Deal With Gordon Paddison’s Newly Launched Strategic Marketing Company Stradella Road
February 12th, 2009 by xoanon
