The Conqueror specializes in virtual fitness challenges that allow people to gamify exercise and map their progress to different virtual scenarios such as scaling Mt Fuji, or Mt Everest, or walking the Great Wall of China.
For their newest offering, they’ve teamed with Warner Bros. Consumer Products to give people the opportunity to virtually replicate Frodo and Sam’s mammoth trek all the way from Bag End in The Shire to the fires of Mt Doom.
There are five successive challenges in the new Lord of the Rings series, each unlocking the next as it’s logged and completed by participants on the app. The app uses a custom-made map of Middle-earth app to track and display progress, taking participants on an immersive journey to destroy the One Ring.
Basically, if you’re looking for Lord of the Rings fun while getting healthier and more fit, this could be just the thing for you. It does cost money, but it also comes with some pretty sweet swag as well.
You can check out the app and sign up here.
Bootnote: When some fans reached out to us with news of this new LOTR-based fitness app, we decided to take the step of confirming its authenticity and reached out to The Saul Zaentz Company, the current holders of The Lord of the Rings merchandising rights. They have assured us that this is an official product that is properly licensed via Warner Bros. Consumer Products.
Posted by Staffer Demosthenes