LONDON (Reuters) – The Lord of the Rings went 21st century on Tuesday — theatregoers can now purchase tickets for the London musical by mobile phone. Mobile phone company 02 set up a service for customers to buy up to 10 cut-price tickets at Tuesday performances of the West End musical. 02 hailed the technological breakthrough as a way to combat ticket touts, reduce administration costs and provide a more environmentally friendly solution to paper tickets. Continue reading “Middle Earth calling: Lord of the Rings on mobile”