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Hobbit ‘Five Armies’ amassing a hoard at the box office

December 21, 2014 at 11:21 am by Demosthenes  - 

HBT3-fs-348347.DNG The battle for Smaug’s gold (otherwise known as The Battle of the Five Armies) seems to be fast amassing a hoard of its own at the box office.

Variety reports that, in the USA, the film could have raked in as much $88 million by the end of the weekend. Box Office Mojo figures already place its take at more than $50 million for Dec 17, 18 and 19. And in other markets round the world, the film has quickly marched past the $120 million mark, casually knocking off a largest-ever opening for Warner Bros. in Russia along the way.

If I can add up properly, that means that by Monday (US), Five Armies should be well over the $200 million mark worldwide. That’s a lot of beer and skittles.

Interestingly, Deadline Hollywood says that in the USA, IMAX is around 16% of ticket sales while the ever-controversial 3D version is pulling in about 50% of the gross — which the publication says is higher than for The Desolation of Smaug, but about the same as An Unexpected Journey.

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Posted in Hobbit Movie, The Hobbit, The Hobbit: The Battle of Five Armies, The Hobbit: The Battle of the Five Armies on December 21, 2014 by

The One Ring

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