The Hobbit Merchandise | Lord of the Rings Merchandise | -- The Official Online Store of The Hobbit Films and The Lord of the Rings Film TrilogyOur good friends at have posted a Dragon’s hoard of new goodies. Check out the Official Merchandise for The Hobbit: The Desolation of Smaug at  Included in the update: 75 shirts from the upcoming film, phone cases, figures and more. And of course, DVDs & Blu-ray discs, accessories, jewelry, and collectibles from both The Lord of the Rings trilogy and The Hobbit: An Unexpected Journey!  []