You may recall that in November we posted about the team of academic researchers from the University of Waikato (New Zealand) and Ryerson University (Canada) that is conducting a research project exploring audience engagement with The Hobbit: An Unexpected Journey.

The team — which tells us to expect preliminary results of their first survey soon — is following up their initial research with a followup survey seeking audience responses to Peter Jackson’s film, The Hobbit: An Unexpected Journey.

Not sure when the survey closes, but I suggest you get your responses in sooner rather than later!

You can read more about the project below. The researchers emphasise that this is purely academic research with no marketing agenda, nor is the project in any way associated with the film production itself:


In this survey we are keen to hear people’s thoughts, responses and feelings about The Hobbit following its international release. We’d like to hear from people with all kinds of views – from those who loved the film as well as those who hated it or were critical of some particular aspects of the film’s production. Whatever you thought of The Hobbit, we’d really love to hear from you! You can participate in this survey here.

What is involved: Completing the survey will take around 30 minutes, and involves a combination of sorting and ranking a selection of statements relating to The Hobbit, as well as a more traditional questionnaire with click responses and a few open ended questions where you can tell us what you really think.

If you do decide to complete the survey, or want to learn more about the project before deciding, clicking will take you to the formal consent agreement, which looks rather ominous but provides important details about the project and your rights as a research participant. The most important things to know are that your participation is entirely voluntary, your answers will remain anonymous, and you can say as much or as little as you wish. Please note that as this survey uses Flash it won’t work on Apple iPads, but may work on other tablet devices. A large-screen laptop or desktop computer is ideal.