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Some Kiwis asking whether it’s time to kick The Hobbit

November 12, 2012 at 9:17 am by Demosthenes  - 

Via Tourism NZ is relying on hobbits to boost a flagging industry, promising that the coming Peter Jackson films will be bigger than the Rugby World Cup. But some experts warn it’s a risky strategy and not a true reflection of who we are.

They wandered past the Lake, strolled by the Party Tree and snapped pictures of Bag End.

They were mostly from Europe and North America, a handful from Asia, and they’d come to a farm of rolling hills near Matamata on a recent weekday morning to see the spot where Peter Jackson created Hobbiton.

Some said the location was on their “must-see” list; others had come on the spur of the moment. None said The Lord of the Rings or The Hobbit films had influenced their decision to come to New Zealand. “It’s very expensive to come here just for the movies, you’d have to be a nerd,” says 29-year-old German backpacker Uwe Dippert.

Mexican Rosa Riojas had competed in the World Triathlon Championships and was doing some sightseeing before flying home.

“This is nice, but you have a lot of beautiful places and I think the vineyards are much more interesting – I didn’t know you produced so much wine.”

Thanks to Ringer Ataahua for the heads-up on the article!

[Read the full story on]

Posted in Hobbit Movie, New Zealand, The Hobbit on November 12, 2012 by

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6 responses to “Some Kiwis asking whether it’s time to kick The Hobbit”

  1. Heather Cuthill says:

    I’ve been a fan of the books for over 40 years, and a huge fan of the LOTR movies. I traveled to New Zealand in 2004 for one reason – to visit the movie locations. And something wonderful happened on that trip. I fell in love with New Zealand. I’ve been back several times since and hope to keep visiting this little jewel of a country as often as I can. So you see, it does work.

  2. Thomas Pryds says:

    I think even if people don’t go there BECAUSE of the movies, they may still have been enlightened about the wonders of the country from all the talk/hype about NZ as an effect of the movies. I think that many people are now aware of NZ as a beautiful tourist destination who weren’t aware before, even if they didn’t watch LOTR.

  3. Most people I know wouldn’t know that New Zealand existed if it weren’t for the Lord of the Rings films, never mind how amazingly beautiful it is!

  4. Weltwunderer says:

    Not to forget – it was “The Lord of the Rings” and the landscapes it showed that originally put New Zealand on our bucket list. So when we got there, it was not solely for seeing the locations, but without the movies we would have overlooked that tiny country on the other side of the world!

  5. Joe55785 says:

    Most people you know need an education.

  6. Matt Kambic says:

    One current aspect to consider – though – is that The Hobbit has far less location cinematography to showcase. Admittedly the Hobbiton set is a wonderful draw. But the overall percentage of green screen vs. real green grass seems (at this still speculative point) skewed in favor of the screen. We shall see.

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