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“New Zealand: where fantasy meets reality”

June 29, 2012 at 7:19 pm by Demosthenes  - 

Tourism New Zealand seems super-keen to maximise the tourism opportunities that The Hobbit is offering. Chief executive Kevin Bowler says that new 100% Pure commercials, designed to sell New Zealand to the world, will be “hugely influenced by The Hobbit”.

A theme of the new marketing strategy will be “New Zealand: where fantasy meets reality”.

New advertisements will feature people enjoying what the country had to offer. Bowler says that previous images of rolling hills, lush bush and green pastures had given the impression New Zealand was beautiful, yet deserted, and visitors would struggle to find activities to occupy themselves.

[More]

Posted in Hobbit Movie, New Zealand on June 29, 2012 by
Source: Otago Daily Times

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One response to ““New Zealand: where fantasy meets reality””

  1. John Callender says:

    You’ve got a broken image link in this story. As it turns out, it is not playing nicely in my Google Reader newsreader, which refuses to scroll past the point where the image would be while it tries, in vain, to load it.

    The image the story is trying to load has a SRC attribute something like:

    http://www.theonering.net/torwp/wp-admin/admin-ajax.php?action=imgedit-preview&_ajax_nonce=24c3f852e1&postid=57878&rand=5769

    I’m not sure what’s going on, but I encourage someone with access to the WordPress admin page for this post to fix the IMG tag.

    Thanks!

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