Lord of the Rings is the franchise that wouldn’t die.
A boxed set featuring extended versions of the three films on Blu-ray Disc debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, selling nearly 80 percent as many units as Sucker Punch, which bowed at No. 1.
Never mind the fact that the trilogy carries a hefty suggested retail price of $119.98 – or that theatrical versions of the three films, also neatly bound in a boxed set, have been available on Blu-ray Disc for more than a year.
Not surprisingly, the Lord of the Rings set easily topped Nielsen’s dedicated Blu-ray Disc sales chart for the week ending July 3, with Sucker Punch – an action fantasy, starring Vanessa Hudgens and several other hot young actresses, that grossed $36.4 million in theaters – debuting at No. 2. More..