SAN DIEGO, CA (November 17, 2010) – Taverncraft, a subsidiary of 3 Point Entertainment LLC, today announced that they have begun shipping the first stoneware stein in their ongoing collectible drinkware series based on the literary masterpieces The Hobbit and The Lord of the Rings. Smaug the Magnificent, illustrated by world-famous fantasy artist Matthew Stawicki, is available in both Epic and Legendary editions. Ordering information and detailed photos are available at, with holiday delivery in the contiguous United States guaranteed if ordered prior to December 15, 2010.

“The Hobbit and The Lord of the Rings trilogy are among the most influential books in literary history, and we’re thrilled to be part of that legacy,” said 3 Point Entertainment President Jerry Bennington. “From the incredibly detailed, panoramic bas-relief imagery to the pewter lid with its ‘One Ring’ motif, fans will cherish this hefty stoneware stein. Whether buying one for yourself or as a holiday gift, it’s perfect for any Lord of the Rings devotee.”

Each Smaug the Magnificent stein stands over 10” (25.4 cm) tall and is handcrafted from authentic fine-grain stoneware. The steins showcase panoramic bas-relief sculpting and a sculpted pewter lid featuring the legendary “One Ring to rule them all.” The Smaug the Magnificent Epic Collection Stein is available for $99.99, while the Smaug the Magnificent Legendary Collection Stein is priced at $169.99. The Smaug the Magnificent Legendary Collection Stein is limited to 500 worldwide, features an 18K gold-plated “One Ring” lid and hand-painted gold trimming throughout the image and handle.

The stoneware Smaug the Magnificent stein joins Taverncraft’s popular line of deep-etched pint glasses and glass steins featuring iconic artwork of the most popular taverns in Middle-earth. Information about the entire The Hobbit product line-up, including the Smaug the Magnificent stein, is available at

About Taverncraft
Taverncraft, a subsidiary of 3 Point Entertainment, LLC, is a privately held company headquartered in San Diego, California dedicated to delivering superior-quality drinkware. Taverncraft branded steins, mugs and tankards are eagerly sought after around the world for their collectability, originality and functionality. 3 Point Entertainment is a licensee of Blizzard Entertainment (World of Warcraft®), Electronic Arts (Warhammer Online: Age of Reckoning®) and Middle-earth Enterprises (The Hobbit™ and The Lord of the Rings™), among others. Additional information is available at

About Middle-earth Enterprises
The Saul Zaentz Company d/b/a Middle-earth Enterprises f/k/a Tolkien Enterprises (SZC), is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in the literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. SZC has been producing and licensing films, stage productions and merchandise based on the works of Mr. Tolkien for more than 30 years. Its headquarters are located in Berkeley, California and its Middle-earth Enterprises’ website may be found at