Ian Collier, Tolkien Society Publicity Officer writes: At 9pm (local times) on January 3rd fans around the world are invited to raise a glass and toast J.R.R. Tolkien’s Birthday. The toast is: “The Professor”. For those unfamiliar with British toast-drinking ceremonies: to make the Birthday Toast, you stand, raise a glass of your choice of drink (not necessarily alcoholic), and say the words ‘The Professor’ before taking a sip (or swig, if that’s more appropriate for your drink). Sit and enjoy the rest of your drink.
The Tolkien Society has some webpages for the 2010 toast where fans across the globe can let other fans know where they’ll be celebrating if they’re hosting a party, or just what particular tipple they’ll be raising. Fans will be able to check the webpage and see who is celebrating where and if they wish to get in touch and join in.