The folks from Wallflower Press write: The first book to analyse the commercial and cultural impact of The Lord of the Rings phenomena from a truly international perspective. Comprehensive and meticulously researched, it follows the trajectory of how global cinema can be presented, appreciated, and appropriated in the 21st century.

The Lord of the Rings: Popular Culture in Global Context takes the release of the film trilogy as a point of departure for an overview of the international impact of The Lord of the Rings in a range of cultural environments (the US, the UK, New Zealand, and Europe). This anthology examines the merchandising, box office figures, distribution, critical reception, fan following and cult status of the films. It focuses on how its many different facets; trailers, DVD editions, websites, computer games, music, location tours, and even its unlikely erotic spin-offs contributed to making The Lord of the Rings the most publicly recognised brand image of the 21st century so far. [More]

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