Jon Labrie, former CTO at WetaDigital – who masterminded the digital architecture behind the Lord of theRings films – is looking forward to meeting you at Content World in LA. Jon will be drawing on his experience with Peter Jackson and New Line Cinema to discuss the process of creating content for multiple delivery systems: film, DVD and Web, as well as examine the logical progression to his new venture, Kedidi Wireless. Jon’s keynote presentation, “Something in the Air: Content for a Mobile Audience” is at10:30am on tomorrow (October 8 th). []