Twentieth Century Fox is pushing the DVD envelope. The company has created “MovieBuzz,” a full-sized DVD that will be attached to 85 ounce bags of popcorn at Regal, Cinemark, Clearview,. Century, Hoyt’s and Famous Players screens in in North America. The DVD is a marketing tool, through and through, pushing five upcoming Fox features (Daredevil, Down With Love, X-Men 2, Master & Commander and The League of Extraordinary Gentlemen).
Marketing Moves
February 11th, 2003 by xoanon
