From: Urban Cinefile Went to mini Middle-earth on Tuesday night, down at Sydney’s Darling Harbour, to see the giant birthday cake with 101 candles catch fire, choreographed fireworks over the miniature lake, and teaser footage from The Lord of the Rings – The Two Towers, all to celebrate the coming of The Fellowship of the Ring on DVD and video on August 6, promoted by a $3 million media blitz as well as $2 million worth of promotional tie-ins with the likes of Land Rover Australia, Cadbury Schweppes, Harper Collins, Warner Music and others. [More]