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One-Stop Marketing Machine Trudges on With AOL 7.0

October 31, 2001 at 6:11 pm by xoanon  - 

Aiming to tap into the hordes of J.R.R. Tolkien fans eagerly awaiting The Fellowship of the Ring — the first film in New Line Cinema’s cinematic version of Tolkien’s The Lord of the Rings trilogy — to market AOL 7.0, America Online Inc. launched a sweepstakes contest featuring trips to New Zealand to catch the December premiere. [More]

Posted in Old Main News on October 31, 2001 by

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