TheMacObserver has a fantastic article on the journey of the Lord of the Rings trailer from format to format. From Quicktime to Real Media and back to Quicktime, the article (with some past stories as evidence) explains just why the rights to the Lord of the Ring trailers are one of the hottest properties in Hollywood today. [More]

[Dunno why the writer of this article thinks I’m a guy though. What did I do to give people that impression? – Tehanu]