today posted an article about the tremendous rise in profile the Lord of the Rings has received over the last year, especially sales of the book which have soared to 400 per cent just this year. However, the publisher of Tolkien literature in the UK & Ireland, HarperCollins, fears that this will inevitably cause “a burn-out, that at the end of it, there will be nobody left to read this book and we’ll then suffer.” [More]