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Books Expo America (BEA) 2001 – Chicago

June 4, 2001 at 1:14 pm by Calisuri  - 

Ringer Fan Jim sent us this from last weekend’s BEA (Books Expo America) in Chicago:

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I thought you might be interested in these images from the Houghton/Mifflin exhibit area at last weekend’s Book Expo America (BEA) in Chicago. They are very high on the movies and have quite a campaign with new packaging for the books set for the fall. They were showing the trailers continuously and had some nice collateral material (canvas book bags with LOTR logos, etc.). The booth decorations were outstanding with life size Frodo & Gandalf cutouts.

All told there were at least four separate exhibitors that had LOTR items for preview. It was hard to get any serious work done.

Posted in Old Spy Reports on June 4, 2001 by

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