Arwen (Liv Tyler) features over at Expressen… IS that a sword in her hand? Sure looks like it, and she looks pretty determined with it. The other pictures look mis-labelled: that looks more like Elrond (Hugo Weaving) with Arwen.
Ringer spy Daniel Z included this translation:

“Alicom Licensing (Roland Lindholm) is going to market the products connected to the movie in Scandinavia. They sell licenses for local manufacturing of everything from computer-, console-games to puzzles, bags and shoes with motifs from the movie. (SHOES??? Drool!! -T.)

As of yesterday people in Sweden could buy the first of ten collecters cards with LotR motives, from SF (Svensk Filmindustri). You can also see the trailer and the first movie poster is up at cinemas.