Money, money, money. Films drink it up like a sponge. So how will the LOTR films do? Earendel sent in this news:

“Do you guys know about the Hollywood Stock Exchange? ( The reaction of the traders there (I’m not one) to the teaser seems to be positive. FoTR has hit an all time high of 127.34. Which, if you are unfamiliar with the way HSX works, means that the “market” is betting the movie will gross $US127.34 million in its first four weeks.”