Not sure if youre aware, but there is a very short LOTR article in the January 15 issue of Newsweek, pg 10.
How do you get kids in theaters for a Kennedy-era drama? (1) Call it “Hey Dude, Let’s Bomb Cuba” or (2) Pair it with the first “Lord of the Rings” trailer. Starting Friday, seats for “Thirteen Days” will be filled with Tolkienites eager for a peck at “Rings” (the Trilogy doesn’t open till December). Says one, “It’s not that I don’t care about the Cuban missile crisis, buuut…”