I went to Wal-Mart last night to pick up a picture frame and was surprised to see the Harry Potter Books and the LOTR books (paperback, but not the single-volume) displayed together near the entrance. No one coming into the store could possibly miss it. Of course, a lot more of the Potter books were gone than the Rings books. But maybe the excitement kids have for Harry Potter will translate into many of them picking up The Fellowship of the Ring and, of course, having their parents take them to the movie next year!
If this arrangement is found at all Wal-Marts in North America, there could be a whole new group of Frodo fans getting excited for Dec. 2001.