The ever resourceful Paul L has shed some light of what could possibly be happening with Steelpechase and or the official site, or lack thereof.
I think I can shed some light on the steeplechase media mystery.
www.steeplechasemedia.com appears to be hosted (ie the webserver) on a machine belonging to Canned Interactive Media (www.cannery.com) this discovered via nslookup and traceroute.
If you go to www.cannery.com you will find that they do a lot of websites for movies (eg the spy who shagged me & boogie nights – both of which are New Line movies).
I would say there is a fair chance they have been or will be working on sites for both LOTR *and* steeplechasemedia.com
I suspect that the fact that you can see the LOTR site on the latter will just purely be a temporary misconfiguration of their web server or DNS.
So there you go 🙂