Via Fairfax NZ News: Golden Bay tourism operator Reg Turner is refusing to stop using The Hobbit to promote his Song of the Tui lodge in the Aorere Valley, despite warnings by Tourism New Zealand. Turner’s website says his lodge overlooks “stunning mountain scenery, as seen in the films The Lord of the Rings and The Hobbit”.
He said he wanted to include something similar in a tourist map produced by the Golden Bay Promotion Association, but the non-profit organisation said he could not reference The Hobbit without approval.
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