Matamata is set for a makeover fit for a Hobbit before the cast and crew arrive for filming of the movies. Matamata Public Relations Association manager Sue Whiting says the organisation will be upgrading facilities to create a ‘Hobbit-like feel’ before the cast and crew arrive. Whiting told the Waikato Times she believed the Welcome to Hobbiton sign is the most photographed in the country, and sculptures of Lord of the Ring characters had drawn hundreds of people, so it is important to maintain them. “At the end of the day, it is all about bringing people to Matamata and creating a reason to visit,” she told the newspaper. More..