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Campaign against film piracy tells moviegoers how precious they are

April 2, 2009 at 7:41 pm by xoanon  - 

Ads spoofing classic films such as Lord of the Rings, Jaws and Life of Brian thank consumers for supporting the industry. Heavy-handed commercials that run before films and DVDs reminding consumers that piracy is a crime are to be replaced with a positive message thanking viewers for supporting the industry in a series of ads spoofing classic films such as Jaws, Life of Brian and Lord of the Rings. The ads, part of an anti-piracy campaign called “You Make the Movies”, mark a shift by film and TV content owners from a “stick” to a “carrot” strategy in marketing their message about copyright theft. Campaign against film piracy tells moviegoers how precious they are

Posted in LotR Movies on April 2, 2009 by

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