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Jackson mooted as NZ frontman

June 18, 2006 at 8:32 am by xoanon  - 

New Zealand tourism should try to get extra mileage out of the Hollywood-backed pulling power of blockbuster director Peter Jackson. With The Lord Of The Rings publicity rush over, Jackson himself has been suggested as a campaign frontman to boost visitor numbers from the celebrity focused United States. The Wellington film director should be asked to step into a role similar to that once occupied by Crocodile Dundee promoting Australia, says Michael McClelland an American travel operator selling New Zealand holidays. He envisaged Jackson in a barefoot stance holding a glass of New Zealand wine tempting North American travellers here, and had suggested the idea to Tourism New Zealand boss George Hickton. [More]

Posted in Old Main News on June 18, 2006 by

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