An advertisement promoting organ donation that was rejected by the Ministry of Health has been given a lifeline by film-maker Peter Jackson. The Oscar-winning Jackson has included the ad, which encourages people to be organ donors, as an extra feature on The Lord of the Rings: The Return of the King special edition DVD. It was made three years ago by film-maker and cancer victim Cameron Duncan for GiveLife, a public campaign founded by Aucklander Andy Tookey. The ad won the Fair Go Ad Award just before Cameron died in late 2003, aged 17. [More]