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Action Figures: $1 Billion Dollar Market

November 6, 2003 at 3:30 pm by xoanon  - 

Ianthe writes: Today’s New York Times contains a write-up of how new technologies are changing the action figure toy market (action/collectibles are cited as raking in $1 billion per year). “Next month, in another example, 90 action figures from the “Lord of the Rings” movie trilogy alone will be available, said Jay Foreman, chief executive of Play Along, a maker of the films’ action figures. Such a rollout would not be possible without the new technologies, he said.” [More]

Posted in Old Main News on November 6, 2003 by

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