The Biz: Two Towers Rings Up DVD Partners; Kids’ WB! Says, ‘Begin the Insanity!’

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April 2nd, 2003 by xoanon

Hoping to tap that old Middle Earth magic, Dr Pepper/Seven Up is banding with New Line Home Entertainment for the fall DVD/video release of The Lord of the Rings: The Two Towers. Elements of the cross-promo include a loyalty-based eBay auction and an “Adventure Card” for partner offers. [More]

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The Biz: Two Towers Rings Up DVD Partners; Kids’ WB! Says, ‘Begin the Insanity!’