LOS ANGELES (The Hollywood Reporter) — With the astounding success last year of the first installment in its “The Lord of the Rings” trilogy, New Line Cinema learned many things about the franchise that helped the studio develop an unconventional marketing plan for “The Lord of the Rings: The Two Towers,” which opens Dec. 18. [More]
Selling ‘Rings’ is whole new quest
December 6th, 2002 by xoanon
