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The Studios Ad it Up For A Big Fourth Quarter

September 2, 2002 at 6:00 pm by xoanon  - 

Expect some DVD commercial breaks this holiday season. Make that a lot of DVD commercial breaks. With DVD penetration expected to top, by conservative estimates, 30 million households by the end of the year–and paired with a summer theatrical slate full of blockbusters–some studios are ratcheting up fourth-quarter marketing plans to record spending levels. [More]

Posted in Old Main News on September 2, 2002 by

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