schnickerdo writes: Hollywood Video in my hometown (in South Dakota) is starting a huge LOTR: FOTR DVD release promo. In this month’s “Movie Companion,” there is a feature on LOTR. Elijah Wood (Frodo) is on the cover. Also in the stores, the employees are wearing LOTR shirts. I asked, and they aren’t giving any away. Another promotion is LOTR gift cards. They have $25 gift cards with pictures of The One Ring on them.

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