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Fantasy films generate magical marketing hopes

November 17, 2001 at 10:35 am by xoanon  - 

Coca-Cola wants you to buy — er, live — the magic. That’s why the world’s largest soft-drink maker is pouring $240 million into promoting Harry Potter and the Philosopher’s Stone. It’s one of Coke’s biggest campaigns ever, on a par with the wheelbarrows of cash the company brought to the Sydney Olympics last year. [More]

Posted in Old Main News on November 17, 2001 by

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