AND you thought “Titanic” was big. Get ready for “Lord of the Rings,” the biggest gamble in Hollywood history: a $300 million trilogy based on the J.R.R. Tolkien tales. And that doesn’t count the expected $150 million marketing budget. Though the first film doesn’t open worldwide until Dec. 19 – on an unprecedented number of screens – the marketing push is already well under way. [More]

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