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General Mills plays Lord of the Cafetaria

October 2, 2001 at 9:07 am by leo  - 

From: Jim

The following was listed in Promo Magazine’s weekly email blast. Might be old news, but it’s new to me:

Minneapolis-based General Mills’ foodservice division last week launched a program that puts “LOTR:FOTR” inside high school and college cafeterias.

School foodservice operators receive promotional kits containing movie posters, static clings, T-shirts, and buttons when they order qualifying General Mills products. Students who accumulate three stamps on custom “frequency cards'” by purchasing General Mills products score a movie poster and enter into a sweeps offering JVC electronics as prizes. The sweeps runs through Jan. 31.

Posted in Old Main News on October 2, 2001 by

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