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AOL Time Warner Needs Harry Potter

September 5, 2001 at 1:20 pm by xoanon  - 

AOL Time Warner has so far not demonstrated to this writer the synergy it promised when it announced its merger. The fall release, however, of two potential blockbuster films — the first in the Harry Potter and Lord of the Rings series — will showcase AOL’s synergistic abilities. There will be myriad product and advertising opportunities to exploit. We’ll see how AOL does. [More]

Posted in Old Main News on September 5, 2001 by

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